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Addressing the new business opportunities in a changing hospital IT market in Germany
After years of stagnancy, the clinical IT landscape in German hospitals is undergoing a significant transformation.

Rainer Herzog
Feb 201 min read
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The Patient Engagement Compass & Our Entry Offer - How to navigate your organization through a changing PHARMA business model
Utilize the patient engagement compass to find your future role in patient care

Rainer Herzog
Feb 112 min read
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AI and Digital Health in the life sciences industry – why patient engagement & data is a must
What does it take to lead AI and Digital Health beyond being buzzwords and turn them into tangible business for the life sciences...

Rainer Herzog
Sep 19, 20243 min read
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The German hospital IT market is offering new business opportunities: how to address them?
Hospitals in Germany are in a transition phase After years of stagnancy, the clinical IT landscape in German hospitals is undergoing a...

Rainer Herzog
Aug 13, 20242 min read
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Digital Health Applications (DiGA) in the German healthcare system - better support for doctors and users is needed
Have DiGAs fully established themselves in everyday German healthcare? Since the Digital Healthcare Act (Digitales Versorgungsgesetz-DVG)...

Rainer Herzog
Jul 30, 20243 min read
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Will Germany finally catch up in digitising its healthcare system?
Key points of the new digitalisation strategy for the healthcare sector in Germany In March this year, The German Federal Ministry of...

Rainer Herzog
May 25, 20232 min read
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Co-creating digital health applications and digital therapeutics (DTx)
Why it matters to obtain patient insights along the digital health app and DTx development journey Digital Health Applications and...

Rainer Herzog
Sep 20, 20225 min read
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The impact of digital technology on the “Share-of-Voice” market model in the pharmaceutical industry
The digitisation of healthcare will have a far larger and more sweeping effect on existing pharma business models: it will deprive the estab

Rainer Herzog
Feb 10, 20223 min read
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What’s next for digital health in 2022?
Rainer Herzog speaks with MobiHealthNews about his predictions for digital health in 2022.

Rainer Herzog
Jan 6, 20221 min read
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Learnings from the recent digital health efforts in Germany (and from the effects of Covid)
After more than a decade of inertia, the German government has launched 2 major initiatives to push the adoption and implementation of...

Rainer Herzog
Sep 22, 20211 min read
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Where does the German healthcare system stand after 2 years of digital power efforts?
Since 2019, the German government has kick-started an unprecedented bouquet of digital activities to bring up to speed the country’s...

Rainer Herzog
Sep 8, 20215 min read
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The Sheba Medical Center in Israel: How to successfully implement and run an innovation hub in a med
Currently, many healthcare providers are challenged by a dynamic and quickly evolving technology environment, especially in areas such as...

Rainer Herzog
Jun 17, 20217 min read
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Digital Health in Germany and The Netherlands – Oranje Boven?
The Netherlands are always referred to as one of the leading nations in Europe and even worldwide, when it comes to Digital Health. An...

Rainer Herzog
Jun 17, 20218 min read
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Disruption in Healthcare – What will be the new normal?
Allow me to raise this question: what will happen to a pharma company’s diabetes, respiratory or cardiology drugs if in 10 years time, we...

Rainer Herzog
Jun 17, 20214 min read
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Why pharma should invest in digitally-enabled and patient-centric business models
Pharma has a productivity, regulatory and business challenge at hand in terms of bringing new drugs and therapies to the market and...

Rainer Herzog
Jun 17, 20214 min read
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The new digital health law in Germany – turning point or flash in the pan?
About one and a half years ago, the federal government in Germany has passed the new Law on Digital Healthcare (Digitales...

Rainer Herzog
Jun 17, 20214 min read
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Did Covid 19 and the new law on digital health really boost digitalization in German healthcare?
As often circulated, Germany’s healthcare system is considered to be one which is rather backward when it comes to digitalization. The...

Rainer Herzog
May 12, 20214 min read
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We need a new deal
“Mankind to nature: There is no way we can shut everything down in order to lower emissions, slow climate change and protect the...

Rainer Herzog
May 12, 202113 min read
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Germany commits to significant investment in IT infrastructure and digital health
After launching legislation on digital care in 2019 (Digitales Versorgungsgesetz – DVG), the federal government and the German member...

Rainer Herzog
May 12, 20214 min read
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